Round 01 — Elimination
Strategic
Mindset
Screening
This is not a knowledge test. We're evaluating how you think under pressure, how you take a position, and whether your instincts align with what it takes to build something real. There are no textbook answers here.
Honesty over polish. We know AI tools exist. Using them to write your answers will be immediately visible — not because of the language, but because AI gives safe answers. We are looking for candidates who take a position, disagree when they believe something is wrong, and show us how they actually think. A sharp, honest 3-line answer beats a 10-line AI response every time.
Your Details
10 Questions — Answer All
All Roles · Strategic Thinking
Question 01 / 10
Brokerwise is a SaaS CRM for real estate brokers in India. A broker in Tier-2 city currently manages all his leads on WhatsApp and a physical register. He sees a demo of Brokerwise, is clearly impressed, but still says "I'll think about it." What is actually going on — and what would you do next?
Note: "I'll think about it" almost never means they need more time to think. Don't give a generic sales answer.
→ Name the real objection and give your next concrete move. No generic steps.
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All Roles · Market Reality
Question 02 / 10
A competitor launches a CRM for real estate that is 40% cheaper than Brokerwise and has 80% of the same features. LTTRBX's founder asks you — "Should we drop our price or hold it?" — what do you tell him, and why?
There is a definite right and wrong answer here from a business strategy standpoint. Explain your position clearly. If you say "it depends," you must specify exactly what it depends on and what each path leads to.
→ Take a position. Justify it with real business reasoning, not theory.
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All Roles · Execution Thinking
Question 03 / 10
LTTRBX wants to expand Brokerwise to 5 new Indian cities in 6 months with a team of 3 interns and a ₹2 lakh monthly marketing budget. A senior advisor tells the founder: "This is not enough — wait until you have more resources." The founder disagrees. Who is right, and what would your expansion plan actually look like?
Constraints are real. Don't say "hire more people" or "increase budget." Work within what's given.
→ Side with founder or advisor, then give your actual 6-month plan with specifics.
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Marketing & Sales / Digital · Campaign Thinking
Question 04 / 10
You are running a digital campaign for Brokerwise targeting real estate brokers in Ahmedabad. After ₹80,000 in ad spend over 30 days, you've generated 240 leads — but only 4 converted to paying customers. Your manager says "the campaign failed." You disagree. Walk us through your actual analysis and what you'd change.
A 1.6% conversion rate from lead to paid is not inherently good or bad — context matters. What questions would you ask, what data would you look at, and what's your verdict?
→ Diagnose the problem layer by layer. What broke — the ad, the lead quality, the sales process, or the product?
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Branding & Communication · Brand Voice
Question 05 / 10
Here is LTTRBX's current tagline: "We Convey Through Code." Your job is to write a new tagline specifically for Brokerwise's national expansion campaign — one that speaks directly to a real estate broker who is skeptical of technology and has been burned by promises before. Then explain in 2 lines why yours is stronger.
Don't write something aspirational and hollow. The broker is from Surat or Nagpur, not a Silicon Valley startup founder.
→ Write the tagline first. Then justify it — not just what it says, but why it will land with that specific person.
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Strategy & Analytics · Business Model
Question 06 / 10
Brokerwise currently charges ₹4,999/month per broker. The product team wants to add a free tier to acquire more users faster. The sales team says it will kill their pipeline. The data team says retention on current paid users is 87%. You are asked for your recommendation. What do you say?
Freemium is not automatically good. High retention at ₹4,999 means something. Think about who the free tier attracts, what it costs to support them, and what it signals to current paying customers.
→ Give a clear recommendation: yes, no, or conditional — with your logic.
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All Roles · Judgment & Honesty
Question 07 / 10
You join LTTRBX as an intern. In your second week, you realize that the onboarding process for new Brokerwise customers is confusing — most new users are dropping off before they complete setup. You have data to back this, but the product manager is defensive and dismisses your observation. What do you do?
This tests your actual working style — not just what sounds right. Do you stay quiet, escalate, find a workaround, or something else entirely?
→ Tell us specifically what you'd do — not what you think we want to hear.
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All Roles · Critical Thinking
Question 08 / 10
Most SaaS companies measure success by MRR (Monthly Recurring Revenue) growth. If you were the strategy intern at Brokerwise, what is the one metric you would actually obsess over above all others — and why is it more important than MRR at this stage of the company?
There's no universally correct answer, but there are weak ones. "Customer satisfaction" is not a metric. Be specific — name the metric, explain how to measure it, and explain what it tells you that MRR alone cannot.
→ Name one metric. Defend it like you genuinely believe it — not like you're answering a case study.
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All Roles · Self-Awareness
Question 09 / 10
Tell us about a decision you made — academic, personal, or professional — that looked wrong to everyone around you at the time, but that you still believe was right. What did you see that they didn't?
We're not looking for humility or a neatly packaged lesson. We want to see if you have the self-awareness and conviction to stand behind your own judgment.
→ Be specific. Don't give us something generic. If you can't think of a real example, that itself tells us something.
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All Roles · Entrepreneurial Thinking
Question 10 / 10
If you were the founder of LTTRBX today — not an intern, the actual founder — what is the one thing about how the company currently operates, markets, or positions itself that you would change immediately? And what would you be afraid to touch?
We are not offended by criticism. We respect people who have genuinely thought about this. Vague answers like "I'd improve the branding" tell us nothing.
→ Be honest. Be specific. Show us you've actually looked at the company — not just searched "LTTRBX" 30 seconds ago.
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